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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Why Club Programs Work

Why Club Programs Work

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience store or restaurant.

But knowing that they’re popular and understanding why they’re popular are two different things. Recognizing the appealing aspects of club programs will help you make them even more effective.

CLEAR REWARDS:

As we mentioned in the introduction, it’s hard to find a simpler concept than “buy 3, get 1 free.” Even in the case of “buy 8 gallons of gasoline, get 1 free liter of soda,” there’s a clear correlation between action and reward. That means it’s easy for your customer to understand and easy for your staff to explain.

Equally important, your customer will know where he or she stands on the journey toward that free reward.

VALUABLE REWARDS:

Enrollment in a program provides confirmation that its rewards are valuable. For example, if a customer buys a pre-made sandwich and becomes enrolled in your premade sandwich club program, you already know that the reward of a free premade sandwich is valuable to that person.

Unlike other rewards programs that require a restaurant or convenience store to guess at an appealing reward, the club program often automatically offers a valuable reward to enrolled customers.

VENDOR-FUNDED REWARDS:

It’s an obvious benefit but one that shouldn’t be glossed over: When vendor funds are used to offset the cost of rewards, it’s that much easier for you to make money on your club program. Instead of absorbing the cost of giving away a free bag of chips with every eight purchased, your vendor pays for that. Those savings add up quickly, especially with a popular program.

INCREMENTAL VISITS AND PURCHASES:

To customers, a club program often feels like getting “something for nothing.” But a targeted, well-executed program won’t just reward customers for purchases they would have made anyway. Instead, it will encourage additional visits to the store for purchases that they wouldn’t have made otherwise.

As with any rewards program, there are some time-tested, effective ways to run a club program, and there are ways that end up causing more harm than good. Download our new e-book “The Secrets to Club Program Success” to learn four strategies to help ensure that your club program is successful. Each is based on studies, research, and quantitative experience with club programs across the country.

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