“Buy 3, get 1 free.” Club programs using this type of promotion have dominated convenience store rewards programs since the advent of the punch card and continue to pepper today’s digital rewards program landscape.
The concept of “buy X, get Y free” is easy to understand, the program is easy to implement, and the idea of receiving something for free is easy to get excited about!
But in spite of these benefits, it’s not uncommon for a convenience store to run into trouble with its club programs. Poorly executed ones can overwhelm the customer and lead to confusion. Even worse, club programs that aren’t well planned can cannibalize profits and end up losing you money—especially when they’re popular with customers.
In this e-book, we’re going to explore what makes club programs both popular with customers and intelligent choices for businesses. Then, we’ll discuss four key strategies for maximizing profitability. Finally, we’ll outline the next steps to take for optimizing your own club program.