Today’s restaurants and convenience stores are evolving faster than ever to meet changing consumer demands. A loyalty program is often at the center of most brand’s engagement strategies. Even if it’s well-designed, a program can always benefit from a revamp that implements the latest best-practices. Improving your loyalty program demonstrates commitment to your customers and can increase visits, spend, and retention across the board. This e-book serves as a handbook for brands considering a loyalty program revamp. In addition to reviewing loyalty program basics, this e-book provides guidance on deciding whether your program needs a revamp and the key metrics you can use to evaluate your program’s performance.
