Inflation hit the restaurant industry hard. Coming on the heels of the pandemic shutdown, many brands that were already struggling had to adjust for rising food prices and employee wages. And while some guests reacted poorly to those changes, other brands made the adjustment in a way that enhanced guest experience and built brand loyalty.
Check out this timely new resource to help you answer:
- Why there is a pressing need for brands to recalculate their loyalty programs after recent inflation.
- What reaction you can expect from guests as a result of loyalty program changes.
- How to refresh your loyalty programs while keeping their most loyal guests happy, with examples from Caribou Coffee and Dutch Bros Coffee.
- What our Strategy & Analytics team recommends to right-size a loyalty program successfully.