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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Customizing and Optimizing Your Online Menu

Customizing and Optimizing Your Online Menu

With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies you can adopt to have a real impact on sales.

Here are some key highlights from a recent Paytronix webinar, Customizing Your Online Menu. 

  • Menu variant testing will play a huge role in helping brands find the best layout. You might be wondering, “How different can an online menu really be?” You’ll be surprised, and even minor changes can make a big difference. Menu variant testing allows you to set up multiple variations and test them all at once. And given that this tool enables you to try infinite combinations to bump up profits, why reserve it for a rollout every few years? Paytronix has found that that performing regular menu testing allows you to make the most of it.

  • AI will tell you which is most profitable. Say you operate a restaurant where pizza is a big draw. With AI to IA℠ menu variant testing, you can try one menu that puts pizza front-and-center, so guests don’t have to scroll the find it. You could also try putting pizza behind your appetizers to encourage guests to add another item to their order along the way. You could create another menu where you remove infrequently sold items to simplify your storefront and see whether the change impacts sales. You could run these different menus all at once and the system will tell you which is most effective.

online ordering digital storefront webinar cta

  • Order aggregator integration tools are a huge help. Tools like Paytronix Handoff℠ make it easier to make the most of order aggregator marketplaces. Given that menu presentation is key, the limitations around updating your menu on aggregator marketplaces can frustrate customers and cut into sales. Handoff enables you to push menu changes to third party platforms and keep track of orders. The software collects orders from the marketplaces and streamlines them into the point of sale automatically.

Bonus tip: Many brands build in a markup to cover their costs when working through a third-party aggregator. One quirk with percentage markups is it might your items priced awkwardly —say, a sandwich priced at $8.07.  Handoff’s markup functionality allows you to automatically round off to the number of your choosing, so your pricing can consistently end with 0, 5 or 9, for example.

 

  • Intelligent cross selling suggests smart menu pairings. Using AI is a great way to build up check sizes with smart suggestions. It enables you to identify items that are frequently sold together and ask the system to automatically recommend those items as a guest goes to check out. It even allows you to take into account what a guest is ordering — for example, suggesting a nice tea instead of soda to a guest ordering a healthy salad. AI provides an excellent way to make suggestions to guests when you don’t have an in-person server to upsell.

paytronix online ordering demo cta

Creating a menu that’s easy to navigate, appealing, and accurate goes a long way toward attracting new guests and building bigger orders. Do you have questions about how to make customized menus work best for you? Get in touch at paytronix.com or by calling (617) 649-3300 ext. 5. 

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