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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

1 min read

Do you want fries with that? Beware the french fry giveaway

Do you want fries with that? Beware the french fry giveaway

Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National Grand Marnier Day on Tuesday and National Tapioca Pudding Day Wednesday – who knew?)

While most of these foodie festivals pass by without much fanfare, Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries on the holiday.

While such a reward is likely to drive visits, restaurants should be prepared to see a drop in overall check size. When a medium-sized fast casual chain used free fries as a reward during a We Miss You campaign, they saw a 3.55% lift in visits, but a 1.34% drop in spend.

Certainly, this is not a one-to-one comparison. The reward in the We Miss You campaign was good for two weeks, not a single day; and it was specifically targeted at guest who hadn’t visited in 90 days. Still, that particular campaign did not drive enough unique visits to outweigh the drop in spend per guest. Similar trends have been documented at other brands, too.

There are two potential solutions for restaurants who want to celebrate burgers’ best friends without cannibalizing their sales:

  1. Discount a large French fry instead of giving away a small. This has the potential to encourage guests to purchase a bigger size, potentially changing their behavior moving forward.
  2. Use an existing points-based loyalty program instead of giving away free items. Fries, or meals with fries, could be worth double rewards points on National French Fry Day to drive traffic, minimize cannibalism, and still pay homage to everybody’s favorite starch.
Little Greek uses online ordering to open ‘community store’

Little Greek uses online ordering to open ‘community store’

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Three key takeaways from PXUX 2020

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This year’s Paytronix User’s Conference was unconventional, to say the least; but thanks to our incredible clients, the first-ever virtual PXUX was...

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With spring this year comes a renewed sense of hope that is a little greater than usual: the weather is warming, plants are blooming, and...

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Customizing and Optimizing Your Online Menu

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With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies...

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Contactless Dining Already Has a Strong Foothold

Contactless Dining Already Has a Strong Foothold

The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but...

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2021 Predictions: The Fusion of Safety and Convenience

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This year, society embraced e-commerce like never before. When the COVID-19 pandemic forced people to stay home and made everyone hyper-aware of...

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Margs to go: Paytronix helps Local Cantina keep the tequila flowing

Margs to go: Paytronix helps Local Cantina keep the tequila flowing

It was Taco Tuesday when Ohio Gov. Mike DeWine announced that the state would temporarily allow restaurants to sell alcohol to-go. Almost...

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Restaurants adapt, learn with online ordering

Restaurants adapt, learn with online ordering

Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through...

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Convenient Connections Summer Series: Nurture Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...

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Order and Delivery Helps Zukku Sushi Operate Temporary Ghost Kitchen

Order and Delivery Helps Zukku Sushi Operate Temporary Ghost Kitchen

When the Covid-19 outbreak began forcing restaurants to close their doors to guests, Zukku Sushi faced a unique dilemma: each of its three locations...

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Summer travelers stock up on ice, drinks, and dreams

Summer travelers stock up on ice, drinks, and dreams

As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel...

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Target Guests with Ease Using AI-Powered Advanced Segmentation

It’s well–known and well–documented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is...

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The two kinds of spam traps, and how to avoid them

There’s no question about it: no one likes spam. After all, there’s a reason email inboxes have dedicated spam folders and entire companies exist...

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Convenient Connections Summer Series: 1:1 Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...

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Contactless Payment Goes Mainstream

Contactless Payment Goes Mainstream

Of all of the changes COVID-19 will usher into society, one of the most lasting and most prominent will is likely to be an aversion to touching...

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