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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Loyalty’s Impact upon Uncle Julio’s – Award Winning Advice from Paul Marrero

Loyalty’s Impact upon Uncle Julio’s – Award Winning Advice from Paul Marrero

Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact. 

Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.

Paul: Thanks, the Uncle Julio’s team is honored by the recognition.

Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today?

Paul:  We don’t maintain an extraneous email program anymore; we migrated our old email club into the loyalty program and manage all of our email marketing right within the Paytronix platform. That migration was one of our loyalty strategies, to bring the email club in once we’d launched, and the new program had proven to be working and solid. And now we don’t need other solutions, we do all of our guest communications through Paytronix. Every loyalty member we have, if they have opted in will receive email communication.

Compared to our old email club, we’ve gained so much with Paytronix. Most important is the data analytics. With the old e-club we could track how many emails we sent out, and how many of those offers came back in. But that solution didn’t have nearly as good statistics as far as open rates, how much was on their tab, and details that feed our data analysis. It’s a lot easier to analyze that data with Paytronix because it’s all linked to a digital transaction. There’s a lot more flexibility as well.

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Paytronix: What do you mean by flexibility?

Paul: With the old e-club, it was just “everybody got it, or nobody got it.” Now we have all the filters in the Paytronix Campaign Center to work with, so it’s a blast – we can target a lot more narrow now, to work with any group or subgroup we like.

Flexibility is important because depending upon the message, we don’t always target the entire loyalty membership, but we can customize messages or work with a specific geographic region. For a recent communication, we chose not to hit Dallas, because we were already running an advertising campaign that we didn’t want to interfere with.

Paytronix: So as you’re presenting messages, what do the guests think of the Uncle Julio’s loyalty program?

Paul: With Paytronix our guests are just more engaged. There’s something exciting they can learn or earn, where with the e-club and our old approach to messages, it was just every once in a while you got a communication. With the new Paytronix loyalty program the guests come in to see us already talking and engaged. It’s more fun for the guests; they come in saying, “Oh, I’m so close to earning the next award level, I just need to order this!”

We talk to a lot of guests about our loyalty program. Most are ecstatic. For example, we get great feedback on our appetizer buffet. When you hit gold status, guests earn an app buffet, which guests redeem by bringing friends in with them to Uncle Julio’s for their own happy hour. It’s really great marketing because they can invite up to 15 friends, some of them may never have come to Uncle Julio’s, so we’ve exposed new people to the brand in a very positive way.

Paytronix: What about feedback from employees?

Paul: From a server standpoint, we’ve heard both sides. We have some pretty loyal employees who were on-board from the start. But as with anything, the loyalty program started out feeling like more work for the staff.

That’s one reason we focused on server contests. It brought our team on board and generated excitement.

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