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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

How Chick-fil-A® Rewards its Best Guests Without Sacrificing Profit

How Chick-fil-A® Rewards its Best Guests Without Sacrificing Profit

There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that restaurants can easily identify their best customers: the people who spend the most and visit most frequently. And that’s very useful for creating profitable campaigns.

Running unsegmented promotions can cannibalize profit because your best guests will receive the same promotion as your less frequent customers. Your best guests are going to come in anyway, and discounting purchases they were already going to make can hurt profits.

Discounts and promotions designed to drive revenue should only be sent to guests who weren’t going to come in. This is how you get incremental visits and spend. So, the question is, how do you reward your best guests? You want to honor them for their brand loyalty, but how can you do it without losing money?

Chick-fil-A has come up with an interesting solution. The chicken sandwich restaurant runs a two-tiered system that rewards visits with the first tier but also creates demand for the second, more exclusive tier.

Chick-fil-A “One” is a publicly available program that incorporates its mobile app with an online ordering system, the option to store value to pay for meals, and the opportunity to earn offers.

Although it rewards customers, it isn’t a true loyalty program. The offers aren’t targeted based on consumer behavior, they don’t publish goals so customers don’t have clear steps to earn perks, and based on our experiences with the program, everyone gets the same treat offers regardless of their purchase history.

Still, the program nurtures Chick-fil-A’s relationship to their guests.

But for some guests — the most frequent visitors and the highest purchasers — there’s another program altogether. It’s a “secret,” invite-only program … and it has people begging to join on social media.

This secret program, the Chick-fil-A “A-List,” is only available via special invitation from Chick-fil-A employees. It offers all the benefits of a traditional loyalty program, tracking guest behavior and offering relevant offers based on that data, but it also creates a unique (and highly coveted) community.

The perks associated with this program extend far beyond traditional offers and rewards. Members are invited to special community events, tastings, and some members have reported receiving free Chick-Fil-A swag. This is a fantastic way to reward guests without cannibalizing sales or neglecting the brand’s most loyal followers.

Positioning A List membership as the end of an exciting journey is an innovative approach to loyalty. I recently earned my way onto Chick-fil-A’s A List and chronicled my story in a free webinar. This 30-minute presentation digs even deeper into the Chick-fil-A A-List program, analyzing exactly how the loyalty program solves the “best guest problem.” We also discuss how the invite-only element created buzz across both social media and the news and which rewards Chick-fil-A offers that members value but that don’t cannibalize sales.

Check out our free, streaming “From E-Club to A-List” webinar now.

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