How to Capitalize on Sports Bar and Restaurants Promotions
How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned...
1 min read
Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.
The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.
When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points.
Buffalo Wild Wings has made its share of negative headlines in the first half of the year, but the gamified Blazin’ Rewards program has turned me into a bigger fan of the brand than I was before. My visitation has increased by 300 percent over the course of the NBA playoffs, and I’m not alone. Several friends and colleagues are also program members, participate in the Spin & Win game, and thus have increased visit frequency during the playoffs.
While the future of Buffalo Wild Wings remains uncertain, I’m confident that a gamified loyalty program that fits a brand’s culture the way Blazin’ Rewards does will always leave a positive impact on its members. It’s a strong motivator to visit and play more frequently. I just have to look at myself and those around me playing Spin & Win on their phones whenever I visit my local Buffalo Wild Wings.
I discussed this concept in a recent webinar and provided an in-depth analysis of publicly available information regarding the Buffalo Wild Wings Blazin’ Rewards program and the general concept of loyalty gamification. Buffalo Wild Wings motivated me to increase visit frequency by 300 percent these past two months and you’ll gain tips you can use to add a gamification component to your own loyalty strategy.
How to Keep Your Birthday Rewards from Being Party Poopers
Sending your customers rewards as birthday gifts on or around their special day can often be a major win for your brand. They can drive incremental...
Why You and Your Guests Might Not Be Compatible
If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea!...
How to Meet Your Guests’ Customer Service Expectations in 2016
In an increasingly connected world, customer service tools are being put to the test. Today, we have access to relevant information 24 hours a day...
Three Reasons Why I Stopped Eating at Your Restaurant
Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative...
Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)
Whenever I Google “pizza delivery near me,” I’m overwhelmed by the number of options I have at my disposal. That’s why it’s important for any...
Your Campaign Results Might Be Lying to You
The only way to know if your loyalty or other guest-engagement campaigns are succeeding is to track them and analyze your results. Unfortunately,...
The Biggest Restaurant Marketing Trends of 2018
Let’s face it – last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and...
How Chick-fil-A® Rewards Guests With a Customer Loyalty System
There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that...
Think Like Domino’s – Become a Tech-Focused Brand
Keeping your guests engaged in 2017 and beyond means having the right technology to provide a seamless digital customer experience. These days,...
Four Signs That Your Rewards Program Needs an Upgrade
Do you need to reinvigorate your brand, increase revenue, and improve profitability? Upgrading your rewards program may help. However, proceed with...
What Are Brands Getting Wrong About Content Marketing?
An Interview with Content Marketing Professor Neil Feinstein Content marketing professor and consultant Neil Feinstein has helped brands like...
The Greatest Potential for Improvement
At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can...
An Interview with Devin Handler, Director of Marketing
Today we are talking with Paytronix power-user Devin Handler, director of marketing, Garbanzo Mediterranean Fresh, about how his loyalty program is...
Pinkberry Measures ROI and Performance of Loyalty-Driven Marketing
Recently we spoke with Anne Schultheis, Digital Marketing Manager for Kahala Brands, who submitted an award-winning Pinkberry campaign that was...
Our Favorite C-Store and Restaurant Mobile Apps
As 2021 comes to a close, the Paytronix team took a look at some of our favorite apps from restaurants and c-stores.