Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Paytronix to migrate clients off of shared short codes beginning this November

Beginning this fall, Paytronix will be using a new SMS provider and eliminating the shared 73757 short code. Paytronix clients can expect to be migrated off the shared short code and onto the new SMS messaging method of their choosing beginning in November. Below, find answers to frequently asked questions about this shift.

Why is Paytronix eliminating the shared short code?

Paytronix is eliminating its shared short code in compliance with new telecom carrier rules that prohibit shared short codes. This change, which is affecting the entire messaging industry, has already begun at the carrier level. This means that soon, delivery rates for messages sent via shared short code will begin to fall as various carriers block messages sent via this channel. Already, all carriers have blocked the approval of new shared short codes.

This change will affect the number used for the following features: text to check-in, text to join, and campaign messaging.

What is the benefit of moving away from shared short codes?

A shared short code is a five- or six- digit number shared between businesses to save on costs and time-to-market. In order for this to work, businesses need unique keywords to separate traffic; but in some cases, multiple businesses would send end users messages from the same code for different purchases, often creating confusion and difficulties in managing opt-ins and opt-outs.

Plus, code violations by one business affect all businesses using the same short code. If one user violates content or messaging practices, the entire short code is shut down, negatively affecting the other compliant brands on the same short code.

paytronix online ordering demo cta

 What alternatives are there to a shared short code? 

Moving forward, Paytronix clients will have three options to send SMS messages:

  • A unique, randomly generated short code
  • A unique, vanity short code
  • A 10-digit-long code (or 10DLC for short)

For brands who would like to stick with a short code, there will be a choice between a random short code and a vanity short code. Both short code options incur a monthly fee, but the vanity code is slightly more expensive. Paytronix recommends short codes for brands with a campaign messaging list of 30,000 or more.

There is also a third option: the 10-digit-long code message. This is a new means of A2P (or business) messaging that uses local phone numbers to send and receive SMS messages. This option incurs no monthly fee and provides a local touch. Paytronix recommends this option for brands with a campaign messaging list of under 30,000.

How will my brand be affected by Paytronix changing vendors?

Paytronix’s change in SMS vendors should have little to no impact on Paytronix clients, with the exception of the elimination of the 73757 short code. The benefits of changing providers include faster sending, better support, and, in the future, MMS capabilities.

When can I expect these changes to impact my brand?

Clients who go live on the Paytronix platform after Oct. 4 will be assigned a unique short code or 10DLC.

Existing Paytronix clients can expect migration to a new short code or a 10DLC to begin in November. Clients will be contacted by a Solutions Consultant to begin the migration. The Solutions Consultants will suggest the next step – whether it’s a random short code, vanity short code, or 10DLC – based on the individual brand.

More questions?

 If your question was not answered above, reach out to your Solutions Consultant or contact Paytronix via your brand’s dedicated support email.

New call-to-action

Convenience Store Marketing: 10 Strategies to Stand Out

Convenience Store Marketing: 10 Strategies to Stand Out

It’s no surprise that most customers shop at convenience stores for the convenience, but there aren’t always compelling reasons to return to the same...

Read More
12 Restaurant & C-Store Loyalty Platforms Worth Considering

12 Restaurant & C-Store Loyalty Platforms Worth Considering

One of the best ways to continually generate revenue is to keep customers coming back. Restaurant and c-store loyalty programs help you motivate your...

Read More
9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

Read More