Most things about marketing and running a business aren’t easy. There are very few “set it and forget it” tactics that yield any real results. Which is why we’re so pleased to bring you four promotions that you can set up and let run in the background to generate perpetual visits and results!
These aren’t quite “set it and forget it” methods since nothing about your program should be forgotten, but they’re a great way to ensure that you’re constantly generating visits from your program members and, of course, constantly increasing your membership base.
Let’s start out with why “running promotions”—or programs that continue in perpetuity—are so important to the success of your convenience store loyalty program.
First, while big launches make a huge splash and can create an impressive spike in your metrics, that spike only lasts so long. After the promotion ends and the signage is taken down, any customers who didn’t join and any new members don’t know anything about your program.
Similarly, special promotions only last so long. An increase in spend or visits during a designated promotional period is certain to taper off once that promotional period ends.
And while you certainly could plan, launch, and execute a special promotion or membership push each month, it’s incredibly time-consuming to keep up that level of promotion and excitement month after month after month.
Instead, by instituting running promotions, you can set up a few key promotions once and trust that they’ll continually entice new customers into your program and encourage all of your loyalty program members to increase their visits and/or spend.
This also means that your customers can know and expect what rewards are available to them, allowing them to make stops at your convenience store and purchases their a regular part of their plans.
And don’t forget that you can also layer special, limited-time promotions on top of these running promotions as you see fit. These running promotions serve as part of the foundation of your convenience store loyalty program and support its overall success, while limited-time promotions can be the extra excitement on top.
We’ve put together an analysis of four surprisingly easy to set up running promotions you can utilize to both increase membership in your convenience store loyalty program and increase visits (and spend) from those members.
To give you a thorough guide to how these promotions can work for you, along with how you can set them up for yourself, we’ve created a free, on-demand webinar called, “4 Promotions to Increase Visits.”
We’ll go over the promotions that could give you upwards of $600 in incremental revenue per day, what kinds of rewards 73% of customers say would get them to take action, which kind of promotion generated a 75% increase in spending from certain customers, which kind of messaging was read by more than 90% of recipients, and much more.
This free, streaming training gives you the exact steps to create your own effective running promotions and ensure that your loyalty program continues to generate increased visits and revenue.