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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Economic Resilience Guide

101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience. 

1 min read

Lessons from Coalition Loyalty Programs

Lessons from Coalition Loyalty Programs

Coalition loyalty programs have been suffering lately. Since their beginning coalition programs set out to create a single loyalty program that connects multiple retailers and brands throughout various industries.

The thought behind these programs was if one loyalty program could be used throughout multiple brands that would help the whole and get more customer loyalty across all participating brands.

But recently things do not look like they are working as intended and coalition programs, like the Plenti® program, have an uncertain future. With multiple brands deciding to branch out and create their own branded loyalty program, it looks like coalition programs are nearing the end of their days.

So, what lessons can be learned from the rise and fall of coalition loyalty programs?

  1. Own the customer experience. Loyalty is a one-to-one connection between a customer and a brand. When there are too many brands in one program the messaging can be convoluted and irrelevant to each individual customer. It's important for brands today to be in control of each touchpoint throughout the customer journey and experience. Marketers are empowered to push levers within the customer journey to pull them into the loyalty “loop” where guests skip evaluating other brands and continue seeking your loyalty program's benefits time and time again.
  2. Relevance is the key to success. It's crucial to always align your marketing strategies and messages with your customers. For customer interactions to be meaningful, they should be based on customer insights. What does the customer care about? Why should the customer care? Before pushing content out, marketers need to understand their customer and then build a loyalty marketing strategy that aligns with their expectations. Customer insights allow retailers to employ the three R’s of marketing: relevance (making a one-to-one relationship), retention (limiting opt-outs and keeping customers engaged), revenue (capturing incremental spend).
  3. Integrate loyalty into all operations. Programs succeed when they are integrated into every aspect possible starting with enrollment. That means that retailers have all the possibilities available to them to capture customers interest and get them to become a member of the program. This also goes beyond just having a loyalty card or a loyalty mobile app; employees need to buy into the program too so they can sell it when they are in front of the customer. Loyalty also extends to operations for messaging and providing a frictionless checkout experience, through mobile payments and online ordering.
5 Loyalty Program Mistakes Your Brand Needs to Avoid at All Costs

5 Loyalty Program Mistakes Your Brand Needs to Avoid at All Costs

Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand.

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Why Club Programs Work

Why Club Programs Work

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or...

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3 Loyalty Program Secrets to Drive More Incremental Revenue

3 Loyalty Program Secrets to Drive More Incremental Revenue

With a greater understanding of customer spending and visit habits, marketing becomes more agile, is able to make informed decisions, and can...

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5 Loyalty Program Setup Ideas for Faster Retention and Engagement

5 Loyalty Program Setup Ideas for Faster Retention and Engagement

Loyalty programs can have an astounding impact on your business, increasing visits, spend, and overall revenue immediately and for years to come. ...

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The Best Loyalty Programs in Restaurants and Convenience Stores

The Best Loyalty Programs in Restaurants and Convenience Stores

More than 70% of consumers say loyalty programs influence what they buy. That’s a number too big to ignore.

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How to Utilize Promotions

How to Utilize Promotions

Promotions are used to directly, quickly, and profitably change behavior. Most commonly, that behavior change falls into one of these categories:...

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6 C-Store Loyalty Program Enrollment Tactics to Skyrocket Results

6 C-Store Loyalty Program Enrollment Tactics to Skyrocket Results

Of all the possible factors that can impact the success of your convenience store’s loyalty program, enrollment is the most important. After all,...

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Building Blocks of a Core Program

Building Blocks of a Core Program

The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.

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Are Loyalty Programs on Their Way Out?

Are Loyalty Programs on Their Way Out?

It’s likely you don’t need to be sold on the efficacy of loyalty programs. But, just in case you need a little reminder, a recent study found that...

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Dos and Don’ts of Rolling Out a Loyalty Program

Dos and Don’ts of Rolling Out a Loyalty Program

R olling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting...

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New Accounting Rules for Loyalty Programs

New Accounting Rules for Loyalty Programs

Recently the (FASB) Financial Accounting Standards Board and (IASB) International Accounting Standards Board got together to try to make “revenue”...

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What Can Restaurants Learn from Netflix?

What Can Restaurants Learn from Netflix?

Subscription programs have emerged as a key component in the restaurant marketing toolkit. Like the loyalty programs on which they’re based,...

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Target Low-Frequency Customers. Here’s Why.

Target Low-Frequency Customers. Here’s Why.

The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We...

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Loyalty Program Tips According to Spinal Tap

Happy 11/3! In one week, it will be 11/11, AKA Nigel Tufnel Day. In order to share our love of England’s Loudest Band and Loyalty Programs, we’re...

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