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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

1 min read

Lessons from Coalition Loyalty Programs

Lessons from Coalition Loyalty Programs

Coalition loyalty programs have been suffering lately. Since their beginning coalition programs set out to create a single loyalty program that connects multiple retailers and brands throughout various industries. The thought behind these programs was if one loyalty program could be used throughout multiple brands that would help the whole and get more customer loyalty across all participating brands.

But recently things do not look like they are working as intended and coalition programs, like the Plenti® program, have an uncertain future. With multiple brands deciding to branch out and create their own branded loyalty program, it looks like coalition programs are nearing the end of their days.

So, what lessons can be learned from the rise and fall of coalition loyalty programs?

  1. Own the customer experience. Loyalty is a one-to-one connection between a customer and a brand. When there are too many brands in one program the messaging can be convoluted and irrelevant to each individual customer. It is important for brands today to be in control of each touchpoint throughout the customer journey and experience. Marketers are empowered to push levers within the customer journey to pull them into the loyalty “loop” where customer skip evaluating other brands and continue to come back to your brand and products time and time again.
  2. Relevance is the key to success. It is important to always align your marketing strategies and messages with your customers. For customer interactions to be meaningful, they should be based on customer insights. What does the customer care about? Why should the customer care? Before pushing content out, marketers need to understand the customer and then build a strategy that aligns with their expectations. Customer insights allow retailers to employ the three R’s of marketing: relevance (making a one-to-one relationship), retention (limiting opt-outs and keeping customers engaged), revenue (capturing incremental spend).
  3. Integrate loyalty into all operations. Programs succeed when they are integrated into every aspect possible starting with enrollment. That means that retailers have all the possibilities available to them to capture customers interest and get them to become a member of the program. This also goes beyond just having a card or a mobile app, employees need to buy into the program too so they can sell it when they are in front of the customer. Loyalty also extends to operations for messaging and providing a frictionless checkout experience, through a mobile payment or online ordering.

I will be discussing these lessons from coalition programs in an upcoming webinar and provide an in-depth analysis of each of these topics.

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What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

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