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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Segmentation Secrets: Why Your Customer Groups Can Make Or Break Your C-Store

Segmentation Secrets: Why Your Customer Groups Can Make Or Break Your C-Store

You already know your customers. But you may still be making a very common mistake and sending promotions to your customers as if they ARE all the same.

Many convenience stores send out one promotion to their entire customer base. At best, that promotion make entices a few people, while it doesn’t interest (or even alienates) others.

At worst, the promotion could cannibalize profits and jeopardize the entire purpose of the campaign.

Cannibalization refers to when a promotion works against you and “eats away” at your profits.

Promotions that Cannibalize Profits

Here’s an example. A c-store wants to re-engage its lapsed customers and decides to run a campaign that offers a buy-one-get-one-free fountain drink offer if they visit within a week.

But lapsed customers only make up one portion of the restaurant’s total customer base. It also has Platinum customers or customers who visit very regularly, Gold customers, or customers who visit somewhat regularly, Silver customers, who visit sporadically, and Bronze customers, who visit only occasionally.

When this c-store sends out their promotion, two great things happen: They see a spike in visits (and spend) from their lapsed customers, as well as a bump from their Bronze customers.

But a few not-so-great things—and expensive—things happen, too.

Remember that the Platinum customers who visit very regularly, the Gold customers who visit somewhat regularly, and the Silver customers who visit sporadically also got that offer.

By sending out that promotion to all of its customers, this c-store saw a large percentage of people that would have already visited and paid the full price come in and use that promotion instead.

That means the promotion lost this c-store money some money. And, conceivably, depending on the size of each group, it’s very possible that a promotion could cannibalize all profits and even end up costing a c-store money!

Discover Whole New Segments

People can try to segment on our own but, of course, we’re only human. Computer segmentation can discover new groupings that a person would never be able to detect.

For example, if a c-store wanted to promote a new nachos offering, they might think to promote it to people who regularly purchase snacks.

But data analysis might reveal groups within that segment that make a lot of sense to target to—people who always choose salty snacks, and people who come in and purchase bulk foods to share—as well as people not to target, like people who purchase snacks but only ever purchase sweet snacks.

Behavioral segmentation allows for all kinds of data analysis, including things like types of food purchase, other items purchased, items purchased together, time of day of visits, visit days of week, the frequency of purchasing specialty items, time between visits, visits around special events holiday, mobile ordering in-app, mobile app usage, the form of payment, promotion redemption—and many more.

Being able to target people at this level has two main benefits. First, it can help a c-store realize more profit. And, second, it can help them fulfill the promise of their loyalty program and help people feel more recognized and valued.

It’s clear that segmenting is important…but just how does a c-store go about implementing it?

We answer this question and more in our on-demand webinar “Why Segmentation is Essential to Your Promotional Strategy.”

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