Is your loyalty program ready for 2023? 

How to Create a Winning Segmentation Plan

Avoiding A Recipe For Disaster
Your convenience store’s audiences are a diverse group representing different genders, ages, meal preferences, time preferences, visit cadence preferences and more.
 
But still, many c-stores treat their customers as if they are exactly the same by sending out the exact same promotion to everyone who visits. At best, that promotion may entice a few people, while it doesn’t interest (or even alienates) others. At worst, the promotion could cannibalize profits and jeopardize the entire purpose of the campaign.
 
Segmenting can get very complicated very quickly. On top of that you need to be sure you’re utilizing the right tools—and the right data. Join us for this webinar and learn what tools you will need, how to create the right segmentation plan for each client’s needs, and then adapt those plans as segments change and grow.

We hope you enjoy the webinar!

X Separator
X
CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

X

Paytronix uses cookies to deliver the best possible experience to you. In order to continue using this website, you agree that we may store and access cookies on your device.

Ok, I understand Privacy Policy