Our Annual Loyalty Report Is Now Available - Download Here!

United Dairy Farmers: How Personalized Loyalty Drives Revenue 

UDF Personalized Resource Tile

Ranked on Newsweek's Best Loyalty Programs 2023, United Dairy Farmers knows loyalty is the backbone of brand affinity. Centered around fuel discounts, UDF's loyalty approach uses exclusive app features, 1:1 campaigns, giveaways, and proprietary products and support that make guests feel personally valued. Loyalty has also enabled UDF to tap into what makes the brand unique by spreading awareness of their ice cream and in-house bakery products. Their mobile app, U-Drive Plus, grows customer lifetime value by giving members a reason to keep coming back.

United Dairy Farmers VP of Marketing, Denise Jenkins, joins Paytronix Senior Loyalty Strategist, Donnie Fairbanks, to discuss how UDF designed and evolved its nationally ranked program.

Check out this webinar and learn:

  • Lessons from UDF's loyalty success
  • What today's consumers want from a convenience store loyalty program
  • The benefits of a 1:1 loyalty program
Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.


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