Our Annual Loyalty Report Is Now Available - Download Here!

On The Border: Right-Sizing Your Loyalty Program

WR 2023 08 17 On The Border Webinar Resource Title

On The Border launched casual dining’s first subscription, Queso Club, along with its free Border Rewards loyalty program in May 2021. Queso Club was an industry-leading value, but discounting relative to the business sales lift wasn’t sustainable. That led to On The Border refreshing its loyalty strategy in 2023. New loyalty tiers gave all members great value, while providing even more robust rewards for their most loyal fans. A new mobile app improved the digital experience with increased capacity for guest engagement and segmentation. Additionally, a series of 1:1 marketing campaigns and employee engagement efforts created a personal and authentic experience for guests and employees alike.

On The Border Senior CRM and Digital Marketing Manager Alex Stucky and Paytronix Strategist Rachel Peterson join this presentation to discuss how the brand created its enhanced loyalty strategy.

Watch this webinar to learn:

  • How to navigate enhancements to a loyalty program.
  • Success stories from On The Border’s refresh.
  • Loyalty program and mobile app best practices to drive engagement.
Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.


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