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United Dairy Farmers: How a Nationally Ranked Loyalty Program Drives Customers from Pump to Store

UDF Resource Tile V2

Recently ranked on Newsweek’s Best Loyalty Programs 2023, United Dairy Farmers knows loyalty is the backbone of brand affinity. Centered around fuel discounts, UDF’s loyalty approach uses exclusive app features, 1:1 campaigns, and proprietary products and support that make guests feel personally valued. Loyalty has also enabled UDF to tap into what makes their brand unique by spreading awareness of their ice cream and in-house bakery products. Their mobile app, U-Drive Plus, grows customer lifetime value by giving members a reason to keep coming back.
United Dairy Farmers VP of Marketing, Denise Jenkins joins Paytronix Senior Loyalty Strategist, Donnie Fairbanks to discuss how UDF designed and evolved their nationally ranked program.
Join this webinar to learn:

  • Lessons from UDF’s loyalty success
  • What today’s consumers want from a convenience store loyalty program
  • The benefits of a 1:1 loyalty program
OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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