With $326 million in sales in 2022, gift cards are a key part of any brand’s guest engagement strategy. And that’s not surprising — gift cards offer restaurants a great way to empower brand advocates. Duffy’s Sports Grill is an example of a brand that is finding innovative ways to engage guests through gift cards. After a decade of gift card offerings, Duffy’s launched a new gift card campaign in 2020: a series of flash sales in which customers could buy physical gift cards with free, pre-loaded bonus points. After seeing great returns, they did it again. But this time, focused on e-gift, and the results were staggering.
In this webinar we’ll discuss:
- How Duffy’s designed and executed successful gift card campaigns
- What you need to know about gift cards: trends, guest mindsets, fraud mitigation
- How to make the most out of the holiday season with gift cards