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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

3 min read

5 Ways To Help Create a Frictionless Customer Experience

Brands are constantly searching for ways to make the customer experience easier and more rewarding. After all, a better shopping experience will increase customer loyalty, visits, and spend.

How can restaurant and c-store brands make the shopping experience simpler at a time when consumers expect the items they order to literally appear on their doorstep? Whether they are shopping online, on their phones, or in the store, your customers seek convenience. The answer – by creating a frictionless customer experience.

What is a Frictionless Customer Experience?

In business terms, “friction” refers to how easy or difficult it is for a consumer to reach the end goal of making a purchase. Every element that makes an experience less convenient adds friction. However, many business owners are entirely unaware of exactly how much friction their average customer experiences with each transaction. Decreasing friction not only increases sales and brand loyalty, but it can also lure shoppers away from competitors.

Many of the latest industry developments are covered in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

 

Five Technologies That Can Help Create a Frictionless Shopping Experience

1. Mobile Payments

Allowing customers to pay using their mobile phones may be one of the easiest ways to start decreasing friction.

A major driver of these trends is an increasing reliance on mobile phones and tablets. On average, people check their phone 52 times per day, which is up from the 47 times per day of last year.

Customers want instant access to brands and expect their interactions with them to be as convenient and personal as possible. Plus, mobile payments allow you to connect with your customers anywhere.

2. Online Ordering 

A natural next step after creating mobile payment options is enabling mobile and online ordering so that customers can avoid waiting in lines.

Research indicates that 74% of shoppers will shop at a competitor rather than at a store with a long line, while 41% of them will change their minds about making a purchase when faced with a long line.

The Paytronix e-book examines the ways that brands can increase customer loyalty, visits, and spend by reducing wait time. A simple and easy online ordering solution helps build successful relationships with customers that keep coming back.

3. Food Delivery Apps 

Customers have come to expect delivery options that let them get what they want when they want it. Placing an order by calling a restaurant is no longer good enough. Customers want to use a food delivery app to easily place orders and track the status.

In fact, 72% of consumers would buy more items if a brand offers convenient delivery options. And 63% of them are willing to pay a higher price for on-demand items.

Therefore, brands that cannot meet the expectations run a very real risk of losing their consumer bases entirely.

4. Kiosks 

For simple tasks like looking up a price, signing up for a rewards program, and even making a purchase, it can make sense to “outsource” the work to self-serve kiosks.

In 2014, Panera Bread was seeking to attract more lunch business by making the ordering and food delivery process quicker. The brand achieved its goal through Panera 2.0, an initiative to enhance the customer experience, which implemented kiosk ordering stations and made dozens of other process improvements to shrink the time a customer waits for that toasty bread and tasty soup.

5. Scan-and-Go Apps 

Customers select the items that they would like to buy, and instead of waiting in line or at a kiosk, they simply scan their mobile phones just before leaving the store to make their purchase.

 

Creating a frictionless customer experience is essential for businesses today. Focusing on convenience can be the difference between a brand that thrives and one that doesn’t survive.

Restaurants and c-stores that adopt these new technologies improve the convenience of the shopping experience. As a result, they see increases in customer loyalty, visits, and spend.

To learn how you can keep guests engaged with your brand by eliminating any friction points in the buying process, download our new e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

 

Sources:

“On-Demand Delivery and the Culture of Convenience: What Are Consumers Really Looking For?,” Medium, June 16, 2017

“Mobile Fact Sheet,” Pew Research Center, June 12, 2019

Amy He, “Average U.S. Time Spend with Mobile in 2019 Has Increased,” eMarketer, June 4, 2019

“Global Mobile Consumer Survey: U.S. Edition,” Deloitte, November 13, 2019

Debby Garbato, “What Is Frictionless Engagement? Who’s Doing It? And Why?,” Convenience Store News, February 5, 2019

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