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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Why the Customer Feedback Loop Is So Important

This blog has recently been focused on simplifying the shopping process. We’ve recommended ways that restaurants and c-stores can make the shopping experience more convenient and we’ve delved into the technologies that will help enable those experiences in 5 Ways To Help Create a Frictionless Customer Experience.

Additionally, greater detail on the subject can be found in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

Some of the biggest brands are adopting the strategies and technologies needed to achieve a frictionless shopping experience. But true frictionless commerce can be a moving target.

Take McDonald’s, for instance. The global burger icon received accolades in 2018 for introducing self-service kiosks that gave customers more control of their purchases. In a February 2018 CNBC article, the corporation’s CEO at the time, Steve Easterbrook, declared that the brand would be adding 1,000 new kiosks per quarter. The commitment to mobile and other technology was part of a larger effort to “build a better McDonald’s.” 

A July 2018 Forbes story, “McDonald’s Says Goodbye Cashiers, Hello Kiosks,” stated that self-service kiosks will be installed in all McDonald’s locations by 2020. It then highlighted some fast-casual brands that are likewise embracing this trend. Panera has been lauded for improving the customer experience with kiosks and mobile ordering, while the Chili’s Ziosk is acclaimed for its pay-at-the-table convenience.

But the road to frictionless commerce has seen a few potholes:

  • One of the biggest challenges was discussed in a recent Bloomberg story. “McDonald’s Finds a Flaw in Ordering Kiosks: No Cash Accepted” details how restaurant owners are faced with having to upgrade their kiosks in order to accommodate customers who want to pay in cash.
  • A critique on Reddit complains about the poor customer interface of Panera kiosks. According to this self-proclaimed frequent customer, the kiosk is too hard to use and he is now visiting less instead of more.
  • A TripAdvisor reviewer warns that the games on the Chili’s Ziosk are not free. While some of the features of the Ziosk were explained, she wasn’t aware that there would be a charge for the games her daughter played until seeing the final bill.

In the pursuit of frictionless commerce, the goal is always to simplify the customer experience. Anything that adds angst, confusion, or time is not going to cut it.

How can you avoid the pitfalls and criticism that can follow a less-than-perfect technology rollout?

Two of the examples above show the value of monitoring social media to gauge customer reaction to new technology. However, social media forums do not necessarily include a direct conduit back to the brand.

At Paytronix, we try to anticipate things that could go wrong and give you the tools to fix them. Our recently introduced FEEDbackSM tool is a new Order & Delivery module designed to help store managers measure and mediate interactions with guests who place orders online. It identifies those with unsatisfactory online experiences so the store manager can intervene quickly and ensure that they order again.

As we’ve seen, achieving frictionless commerce is not always easy. But Paytronix works closely with brands to help them implement the strategies and technologies that are most likely to be successful.

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