Paytronix and PYMNTS Report: Digital Ordering and Loyalty

Newton, MA– January 8, 2021  

Paytronix Systems, Inc. published the Restaurant Readiness Index to help managers understand more about their guests.  

The top finding: Restaurant brands that have digital ordering and loyalty get more guests. 

Digital Commerce is Growing

The report shows more people using digital commerce.

Many managers overestimate their customers’ interest in self-service kiosks while overlooking the features and services that they really like.

Download the full report: Restaurant Readiness Index

“These digital innovations may be critical, yet it is also crucial that restaurants do not overlook the importance of service-oriented features like loyalty and rewards programs. Many restaurants are passing over these programs as a means of boosting their customers’ spending, and this miscalculation is having a demonstrable impact on their AUVs. Restaurants looking to enhance their customers’ overall dining experience and boost their revenues would benefit from taking a two-pronged approach to enhancing customer engagement by providing both digital-first order options and the loyalty and rewards programs their customers crave.” – Paytronix and PYMNTS Restaurant Readiness Index.

The Findings

Chief report findings include:

• 60% of small restaurant operators have had less sales since the pandemic began.
• More than half of restaurants that have had more sales is because of mobile ordering. 
• 92% of top restaurants have mobile order-ahead options.
• Restaurant managers don't understand their customers’ interest in loyalty programs.
• 40% would spend more if they had a rewards program.

“Restaurant managers want to create a great guest experience, and they’re making decisions that they believe will help them reach that goal. Installing something like a restaurant ordering kiosk or launching mobile ordering provides managers with instant visual feedback and immediate gratification. Loyalty programs have multiple benefits. First, they can return 10x multiples on the initial investment thanks to a greater impact on sales, and second, they come with the longer-term strategic benefit of owning your guests’ information. But these programs require the right tools in order to measure the full impact,” said Paytronix Systems CEO Andrew Robbins.

On January 12, Paytronix will have a webinar with PYMNTS Scott Murray to discuss this report. Register now.

The Restaurant Readiness Index checks how restaurants have changed since the pandemic.

2,123 people were surveyed to find digital innovations that can help restaurants.

PaytronixSystems, Inc.

Based in Newton, Massachusetts, Paytronix handles CXM solutions for restaurants and c-stores.

 Paytronix helps over 500 brands improve the guest experience. It uses data to help your restaurant get more customers. 

For more info, visit www.paytronix.com.

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