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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix and PYMNTS Report: Restaurant Managers Must Combine Digital Ordering and Loyalty

Restaurant Readiness Index finds that managers underestimate consumer demand for loyalty programs and overestimate interest in self-service kiosks

Newton, MA– January 8, 2021 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today published the Restaurant Readiness Index, which offers deep insight into how managers at major restaurant brands are working to meet the changing needs of their guests. Chief among the report’s findings: Restaurant brands that combine innovative digital ordering options with loyalty and rewards programs are most likely to see their average unit volume (AUV) increase.

The report also notes that the continued shift toward digital commerce, in which options such as curbside or in-store pickup have become table stakes, has caused a divide between what digital-first guests want from their restaurant brands and the technology investments that managers prioritize. Many restaurant managers overestimate their customers’ interest in concepts such as self-service kiosks while overlooking the features and services that truly drive customer spend.

Download the full report: Restaurant Readiness Index

“These digital innovations may be critical, yet it is also crucial that restaurants do not overlook the importance of service-oriented features like loyalty and rewards programs. Many restaurants are passing over these programs as a means of boosting their customers’ spending, and this miscalculation is having a demonstrable impact on their AUVs. Restaurants looking to enhance their customers’ overall dining experience and boost their revenues would benefit from taking a two-pronged approach to enhancing customer engagement by providing both digital-first order options and the loyalty and rewards programs their customers crave.” – Paytronix and PYMNTS Restaurant Readiness Index.

Chief report findings include:

  • Sixty percent of small restaurant operators have had their revenues decline since the pandemic began.
  • More than half of restaurants that have experienced revenue increases have benefitted from a surge in mobile ordering.
  • Ninety-two percent of top performers provide mobile order-ahead options, and an equally large share also offer loyalty programs.
  • Restaurant managers underestimate their customers’ interest in loyalty programs, and they overestimate their customers’ interest in self-service kiosks.
  • Nearly four out of 10 customers would spend more if they had access to loyalty and rewards programs, yet nearly 40% of restaurants do not offer such programs.

“Restaurant managers want to create a great guest experience, and they’re making decisions that they believe will help them reach that goal. Installing something like a restaurant ordering kiosk or launching mobile ordering provides managers with instant visual feedback and immediate gratification. Loyalty programs have multiple benefits. First, they can return 10x multiples on the initial investment thanks to a greater impact on sales, and second, they come with the longer-term strategic benefit of owning your guests’ information. But these programs require the right tools in order to measure the full impact,” said Paytronix Systems CEO Andrew Robbins.

On Tuesday, January 12, Paytronix will feature a webinar with PYMNTS analyst Scott Murray to take a deep dive into the methodology and key takeaways from this report. Register now.

The Restaurant Readiness Index, a PYMNTS.com and Paytronix collaboration, assesses how restaurants’ customer engagement strategies have evolved since the onset of the pandemic. A census-balanced panel of 2,123 U.S. consumers and 490 restaurant operators were surveyed to identify the key digital innovations that can help restaurants deliver an improved user experience and increase revenue.

PaytronixSystems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.

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