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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

Driving Up Revenue in the Forecourt

Driving Up Revenue in the Forecourt

Convenience store forecourts haven’t changed much in the past 50+ years…which means that they’re the ripest with possibility. 

Certainly, pay-at-the-pump options and TVs embedded in the pumps themselves have added ease and entertainment to the experience for customers, but there is much more that convenience store owners could do to optimize the experience for both their loyalty programs and their revenue.

With technology making it easier than ever to add more facets to our promotions and programs, it’s well worth exploring exactly why the digital landscape can meet up well with this traditional, drive-up-and-pump interaction.

The first reason to infuse technology into the forecourt has to do with identifying more customers. It’s estimated that convenience stores are only ever able to identify and track just 20% of its customer base.

Past of the reason for this is that many gas customers pay at the pump. They drive up, pump their gas, pay, and then drive away.

But digitizing the forecourt allows convenience store owners to learn much more about those pump-only (or otherwise “unknown”) customers, including things like visit cadence and average spend. This can allow them to create effective promotions—and perhaps even promotions that can drive these customers into the store. 

The second reason to add a digital element to the forecourt is that it allows you to keep your customers engaged with your brand, no matter how they interact with you.

It’s easy to keep them engaged and offer them relevant deals whey they come into the store, but the forecourt doesn’t get that same attention and, so, misses prime opportunities for engagement.

Remember, too, that even those customers who come into the store may often have visits where they only go to the forecourt. They’re not entirely unknown to you, but you’re missing multiple opportunities to interact with them and strengthen their brand loyalty.

The final reason to put a focus on digitizing the forecourt is simply that it represents a huge, untapped opportunity to increase customer spend, encourage more visits, and develop brand loyalty that gets them to drive past a competitor’s convenience store just to get to yours.

Clearly, the benefits of adding a digital element to the forecourt are substantial. And, when they combine with a robust, targeted loyalty program, digitizing the forecourt can also prove to be substantially lucrative.

But all of this begs the question: Just how do convenience store owners do it? What elements do they add to the forecourt? And how do they connect the digitized forecourt experience with the in-store experience?

We’ve created a free, on-demand webinar to answer those questions, and more. The streaming webinar, “The Future of the Forecourt” is packed with ideas for how to bring digital engagement out of the forecourt—plus how to use the data you obtain to further increase relevance, revenue, and visits.

Click here to watch the free webinar and learn how to prepare now for success in the oncoming digital forecourt revolution.

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