How to Increase Brand Awareness for a Restaurant: 10 Tips
Ever wondered why restaurants like KFC or Chick-fil-A always seem top of mind even if you've never tried their food? It’s because of their strong...
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Attract More Dream Customers and Keep Them Longer
2 min read
Jul 17, 2017
The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We have seen this proven time and again across more than 300 reward programs.
Each segment of customers visits at a particular frequency. Customers with medium-to-high frequency are giving the brand nearly all of their possible visits. Since they are already your biggest fans, getting them to visit you more is going to be tricky. On the other hand, low-frequency customers are visiting your brand occasionally, but other brands are being visited by them more frequently. The potential for your team to move low-frequency customers into a higher-frequency segment is where the value of any successful loyalty program comes into play, as the goal is to steal visits from the competition.
So, if the value of your loyalty program depends on your ability to attract lower-frequency members, how do you do it? There are three key factors.
Getting low-frequency customers into your reward program is the key to producing incremental revenue. Experienced partners know how to design the program to attract this group of clientele, employing ongoing enrollment campaigns that are designed to compel the infrequent group to join the ranks of the brand’s more engaged customer. Watch the webinar “Target Low-Frequency Customers. Here’s Why.” to learn more.
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