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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

Target Low-Frequency Customers. Here’s Why.

Target Low-Frequency Customers. Here’s Why.

The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We have seen this proven time and again across more than 300 reward programs.

Each segment of customers visits at a particular frequency. Customers with medium-to-high frequency are giving the brand nearly all of their possible visits. Since they are already your biggest fans, getting them to visit you more is going to be tricky. On the other hand, low-frequency customers are visiting your brand occasionally, but other brands are being visited by them more frequently. The potential for your team to move low-frequency customers into a higher-frequency segment is where the value of any successful loyalty program comes into play, as the goal is to steal visits from the competition.

So, if the value of your loyalty program depends on your ability to attract lower-frequency members, how do you do it? There are three key factors.

  1. Design a program for the low-frequency segment. Focus the design on low-frequency customers. They will need to understand the value proposition quickly and be compelled to join on the spot. A well-designed program motivates customers to change their behavior. It will motivate customers early in their membership lifetime by rewarding them for positive behavior. Until members have experienced their first earned reward, they will be skeptical of the program. Make sure your small frequency rewards are desirable to the target audience.
  2. Make it easy for people to join and participate. Your best customers will eagerly join your program. They will download a mobile app, connect their credit card, complete along enrollment form, and possibly pay a fee. They know there will be a benefit in joining. To compel-low frequency customers to enroll, the program needs to be easy to join. The more ways that customers can do so, the more likely the brand is to reach a critical mass of members. Offer multiple ways to join the program, such as through mobile apps, text-to-join, mobile friendly registration web pages, kiosks, iPads in the store, and even paper registration forms. We have seen incremental increases in new members with each type of registration process added to a program.
  3. Never stop enrolling new members. Growth beyond the first few months depends on attracting low and infrequent segments. They may not visit you during the first two months of the program, so if you stop enrolling at that point, you’ll miss them. Also, since new customers tend to visit with lower frequency in the beginning, you need to get them to join your program when they discover you.

Getting low-frequency customers into your reward program is the key to producing incremental revenue. Experienced partners know how to design the program to attract this group of clientele, employing ongoing enrollment campaigns that are designed to compel the infrequent group to join the ranks of the brand’s more engaged customer. Watch the webinar “Target Low-Frequency Customers. Here’s Why.” to learn more.

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

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Loyalty Program Benefits: How Engaged Guests Drive Revenue

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Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

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Loyalty Program Design: Proven Principles to Leverage

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Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

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