I recently sat down with my fellow product manager, Joel Udwin, to talk about where our worlds collide: integrating mobile at the point of sale. We like to think that a mobile strategy is placed in the pocket of the consumer, but it doesn’t stay...
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Think back to your last marketing meeting. What kinds of conversations did you have? Did you discuss with your team how to sell more fountain...
The second annual Paytronix User Experience (PXUX) is something that Paytronix clients do not want to miss! It will be filled with inspiring customer...
The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the...
It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at...
Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a...
Price-sensitive customers are far too often ignored by marketers. The common thread of thinking is that they are tough to sell to, but with the right...
Every marketer has the goal of compelling their customers to live up to their potential. Whether that is through peer measurement tactics like...
At over 75 million strong, millennials dominate the U.S. population. This generation born between 1980 and 1996 holds around $1.3 trillion in...
You’ve launched a great loyalty program and your staff members are handing out a lot of activated cards to customers. Why aren’t enough of your...
