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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

How to Manage Your Club Programs

How to Manage Your Club Programs

Club programs are a staple in the convenience store industry. They help to motivate customers to visit more often since the customer knows that they are working towards getting a free reward, making sure they keep returning to make their purchases.

So, while club programs are a tried and true method for convenience store loyalty, there are three strategies to take these programs to the next level and start making an impact on your brand’s bottom line.

  1. Reduce the number of club programs offered. Most convenience stores have around fifteen to thirty club programs. If you look at this from the customer perspective, this can seem confusing and hard to understand. Try reducing the number of club programs offered and focus more on the items that are moving and generating revenue for your brand. Ask yourself if your club programs are spurring new trial from your customers and if customers are purchasing additional items when they make a club program purchase. If you are not seeing an uptick in purchases or revenue from your club programs, then remove them and try different tactics to ensure you are not cannibalizing sales.
  2. Help your customers reach their rewards.  Some economists and social behavior therapists have done some research on punch cards and club programs. They tested out two version of a punch card, one with eight punches to get a free item and one that had ten punches. The catch was the card with ten punches already had two of them filled in, so the customer only needed to get eight punches which are the same as the first card. The study found that the group with ten stamps began visiting at a high rate of frequency, and a higher percentage of this group completed their card. Even though both groups needed to make a total of eight purchases, the group that viewed their card as giving them assistance spent more. Simple changes in how customers see a program can make a big difference.
  3. Target and segment based on behavior. It’s crucial to any program to be able to collect and use customer behavior data such as which items they are purchasing and how frequently they are going to your store. For example, if you know a customer is a busy mom on the go, likes to purchase her staples and a convenient place, makes quick shopping trips to your store and cares about milk, then you can target your milk club program to her. Not targeting and segmenting runs the risk of customers stumbling into rewards instead of working towards them, which cannibalizes your sales and does not do anything to change their behavior.

Making small changes to the way convenience stores run club programs can have a big impact on revenue and generate more loyalty among customers. Watch the webinar “How to Manage Your Club Programs” to learn more about the tactics you can implement to take your club programs to the next level.

 

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