Like everything else in 2020, restaurant gift card sales were unconventional. While the COVID-19 pandemic triggered a 31.8% decline in the number of cards sold across all service types as compared to 2019, some trends were surprising.
QSRs were the ultimate victors, capturing upwards of 60% of the restaurant gift card market, and in-store sales saw the smallest decline of any sales channel. This webinar will provide you with a sense of how your brand's sales stacked up against the rest of the industry, and includes insights from industry experts about what tactics were most successful during a turbulent year.
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