This webinar will provide insights into one of the biggest surprises brands learn when they launch a loyalty program - the program should not be designed to cater to the best guests.
If you're wondering why a program designed to reward guests who love your brand should not be built with your bests guests in mind, this is the webinar for you. In this presentation, you'll learn why your best guests should not be the primary concern of your loyalty program. You'll also learn what segment of guests your program should be built around and the strategies to implement to attain optimal results.