Why Payment Matters: How Leading Brands Like Starbucks Link Payment and Customer Experience
There are many ways to connect and engage with your guests, whether it’s through loyalty programs, email communication, in-store marketing, or social media. But there’s one that may not be top of mind for your brand: payment.
What many brands have discovered is that there are ways to use payments both on- and off-premises in a way that will enhance the guest experience. Starbucks’ loyalty program is just one example of a brand using stored value in conjunction with a loyalty program to engage their members – and with great success.
In this webinar we’ll share how payments can:
- Increase engagement and stickiness in a loyalty program
- Grow the number of online orders for your locations
- Drive visits through gift card sales and promotions
- Enroll guests in loyalty programs through NFC