Our Annual Online Ordering Report Is Now Available - Download Here!

Why Payment Matters: How Leading Brands Like Starbucks Link Payment and Customer Experience

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There are many ways to connect and engage with your guests, whether it’s through loyalty programs, email communication, in-store marketing, or social media. But there’s one that may not be top of mind for your brand: payment.

What many brands have discovered is that there are ways to use payments both on- and off-premises in a way that will enhance the guest experience. Starbucks’ loyalty program is just one example of a brand using stored value in conjunction with a loyalty program to engage their members – and with great success. 

In this webinar we’ll share how payments can:

  • Increase engagement and stickiness in a loyalty program
  • Grow the number of online orders for your locations
  • Drive visits through gift card sales and promotions
  • Enroll guests in loyalty programs through NFC
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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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