Is your loyalty program ready for 2023? 

Why Brands like Wow Bao are Betting Big on Virtual Kitchens

Wow Bao

Brands like Wow Bao are taking the industry by storm, selling their Asian-inspired street food through a combination of digital branding and partnerships with existing restaurants. Their growth to over 600 locations proves that virtual kitchens are an innovative way to expand brand reach and acquire new customers in local markets across the country.

This webinar will explore examples of how brands are using virtual kitchens to expand their reach as well as capitalize on the affinity of fans nationwide. It will look at several models of virtual kitchens and discuss the trends that make delivery customers the perfect customer base for an aspiring delivery-only brand. Finally, there will be discussion of the improving nature of delivery and why virtual concepts are not only a growing trend, but may be the future.

Watch Now!

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.


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