Brands like Wow Bao are taking the industry by storm, selling their Asian-inspired street food through a combination of digital branding and partnerships with existing restaurants. Their growth to over 600 locations proves that virtual kitchens are an innovative way to expand brand reach and acquire new customers in local markets across the country.
This webinar will explore examples of how brands are using virtual kitchens to expand their reach as well as capitalize on the affinity of fans nationwide. It will look at several models of virtual kitchens and discuss the trends that make delivery customers the perfect customer base for an aspiring delivery-only brand. Finally, there will be discussion of the improving nature of delivery and why virtual concepts are not only a growing trend, but may be the future.
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