Why Brands Like McDonald's and Starbucks Choose Bankable Points
Over the past year, leading brands across the restaurant industry have either launched or revamped their loyalty programs, as using them to connect with guests became a critical means of communication, and a way to motivate guests to come back in. While there are several typical core loyalty program formats, one style is emerging as a new favorite for brands and guests alike: bankable points.
According to the Paytronix Annual Loyalty Report, bankable points programs make up just under a third of loyalty programs, but that number is on the rise. Starbucks led the way into this style when revamping their program back in 2019, and recently both McDonald's and Wendy's both chose the bankable points format for their new programs.
Join this webinar to learn more about:
- How bankable points loyalty programs differ from other program styles
- Why these programs are on the rise
- Guidelines for a successful program
- When it might be time for a program revamp
Loyalty done right can be a game-changer for a business. Tune in to this webinar to learn more about this program style and if it's something your brand should consider.
Disclaimer: Paytronix is not affiliated with McDonald's, Starbucks, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.