When Dunkin’ rolled out its new DD Perks, the consumer backlash came fast and furious. One headline blared “What idiot do you think I am?” But behind the scenes Dunkin’s decisions come from years of menu growth and are an example of a careful strategy that will pay off over the long term. When Dunkin’ started its loyalty program, its menu focused on hot and iced coffee and a few specialty drinks. Today’s Dunkin’ locations offer higher end items, like cold brews, cappuccinos, and frozen drinks. That change meant the old program had to go.
Paytronix Head of Data Insights and Strategy Lee Barnes will join us for this webinar to provide insights on best practices of loyalty revamps, particularly within the coffee quick-service sector. Drawing from his team’s experience with brands like Dutch Bros, Caribou Coffee, Bagel Brands, and Peet’s Coffee, Lee will use Dunkin’ to help you learn how to keep your program relevant and profitable.
Join this webinar to learn more about loyalty program:
- Revamps – when you may need one and how they work
- Best practices and industry trends – based on Lee’s experience with over 350 program designs
Disclaimer: Paytronix is not affiliated with Dunkin’ or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.