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What McDonald's Tech Investments Mean for the Restaurant Industry

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When McDonald’s announced their acquisition of Dynamic Yield in late March, they solidified their intent to increase the technological innovation of their stores and their “Experience of the Future” effort. What do these innovations mean for the ability of other restaurants to compete and keep up with industry giants who are providing an experience for their guests that while automated, can remain personal?

You’ll leave this presentation with more information on:

  • What tech investments are McDonald’s and other industry leaders making
  • The future of 1-to-1 marketing
  • What’s next in restaurant tech?

Enjoy the webinar!

Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

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