Is your loyalty program ready for 2023? 

What McDonald's Tech Investments Mean for the Restaurant Industry

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When McDonald’s announced their acquisition of Dynamic Yield in late March, they solidified their intent to increase the technological innovation of their stores and their “Experience of the Future” effort. What do these innovations mean for the ability of other restaurants to compete and keep up with industry giants who are providing an experience for their guests that while automated, can remain personal?

You’ll leave this presentation with more information on:

  • What tech investments are McDonald’s and other industry leaders making
  • The future of 1-to-1 marketing
  • What’s next in restaurant tech?

Enjoy the webinar!

Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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