Currently, out of all the consumers who visit convenience stores before noon, only 11% of them are part of Generation Z.
By 2020, Generation Z is expected to account for 40% of all consumers. This generation contains tens of millions of young consumers, each of whom needs to eat breakfast every day. However, only a small percentage are currently going to C-Stores in the morning hours.
For a generation that is consistently on the go, these young consumers are an opportune market segment that C-Stores should really be considering as 36% of all trips that Gen Z’s make are for ‘grab and go’ items.
You’ll learn:
- How to effectively engage with Gen Z
- What these consumers are looking for
- Tips to drive increased visits from Gen Z
We hope you enjoy the webinar!