It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time-consuming and cumbersome.
Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.
In this webinar, we'll share:
- The technology behind menu clustering
- How menu clustering can enhance your marketing efforts
- The success brands piloting this technology have seen