Coffee consumption is as high as ever. A study commissioned by the National Coffee Association revealed that 64% of Americans drink at least one cup of coffee every day, and 36% of them purchased that coffee rather than brew it at home. With options ranging from specialty coffeehouses to convenience stores, what is the guest experience like for people looking for their daily jolt of java?
In this first part of an ongoing customer experience series, we visited a variety of locations from national chains like Starbucks and Dunkin Donuts, to regional chains like Marylou’s, and even convenience stores like Cumberland Farms to establish how the guest experience at each stacks up. and compare them across a variety of criteria.
Join this webinar to learn which brand creates the best experience for their customers when judged across the following criteria:
- Loyalty Program Enrollment and Execution
- Mobile Experience
- Ordering & Delivery
Don’t miss the opportunity to gain insight into the competitive coffee landscape from the eyes of a consumer and register for this webinar now. Space is limited!
Disclaimer: Paytronix is not affiliated with the brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.