Is your loyalty program ready for 2023? 

Setting the Bar: C-Stores and Alcohol Delivery

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With many consumers drinking at home more than ever due to the pandemic, convenience stores have seen a significant increase in alcohol sales. Nielsen data shows that between March and July, beer was the No. 1 growth driver in c-stores, growing by $1.4 billion.

But the pandemic is driving other behavioral changes too, including an increased reliance on delivery. Boston-based alcohol delivery platform Drizly said sales increased 400% in May thanks to stay-at-home advisories, and the company announced $50 million in new funding in August.

Where does alcohol delivery fit into the future of c-stores? Watch this webinar to learn more!

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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