The ability to communicate directly with customers is a huge advantage that comes with loyalty, but there is no guarantee all those messages are being read. Then comes the message itself: is it resonating? Does the offer inside make sense for the customer receiving it?
Join Data Insights Strategist Heidi Boucher for a deep dive into predictive scoring. This webinar explores means of predicting customer behavior to avoid ineffective campaigns and cannibalization while maximizing incremental visits and spend.
Plus, get a sneak preview of Paytronix’ newest predictive scoring model.