Is your loyalty program ready for 2023? 

Segmentation Success: Predicting Customer Behavior

LTOE

The ability to communicate directly with customers is a huge advantage that comes with loyalty, but there is no guarantee all those messages are being read. Then comes the message itself: is it resonating? Does the offer inside make sense for the customer receiving it?

Join Data Insights Strategist Heidi Boucher for a deep dive into predictive scoring. This webinar explores means of predicting customer behavior to avoid ineffective campaigns and cannibalization while maximizing incremental visits and spend.

Plus, get a sneak preview of Paytronix’ newest predictive scoring model.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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