Is your loyalty program ready for 2023? 

Segmentation Success: How to Target Customers

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One of the biggest advantages brands with loyalty campaigns have is being able to directly communicate with guests, especially through email and SMS message. When communicating directly, brands can create personalized, driven messaging and offers that provide a higher rate of return in the form of incremental visits and spend.

That’s where segmentation comes into play. No two guests are the same, but with the right loyalty program, they can be sorted into groups based on their behavior. Then, the brand can message these guests with relevant offers and boost overall engagement and revenue.

Watch this webinar with guest speaker Julia Goldstein, a strategist on the Paytronix Data Insights team, to learn more about:

  • Successful segmentation within loyalty programs
  • Why campaigns are more successful with segmentation
  • How to incorporate segmentation into your brand

Fill out the form and enjoy the webinar!

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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