What is scoring, how does it work, and what does it mean for your brand? This webinar will address these questions and more by showcasing how predictive analytics scoring works in the real world. You'll see specific examples of how visit and spend behavior generates a unique score for every customer, and how to leverage that information to increase the value of your marketing campaigns.
It's all about knowing your customers' future. If a group of customers are just going to come in anyway, you don't want to send them a discounted offer to entice them to visit. So imagine if you could identify those people and remove them from your campaign. That's one of the many things that scoring can do for your brand.
To understand how scores are generated and how to more effectively use scoring information to run better campaigns, sign up for this free, 30-minute presentation.