This summer, many restaurants celebrated National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries, even though most of these foodie festivals pass by without much fanfare.
But these occasions provide an excellent opportunity to create short-term campaigns to drive incremental visits and increased spend – especially if your brand has a specialty dish that fits the bill.
Download this webinar for exclusive insights into five campaign types restaurant brands have used to celebrate food holidays, including:
- Instant Win
- Click to Load
- Bounce Back
- Second Chance
- Giveaways & common mistakes
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