Is your loyalty program ready for 2023? 

Menu Clustering: Step Up Your Campaign Game

Menu Clustering 2

It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time-consuming and cumbersome.

Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.

In this webinar, Data Insights Strategist Jamie Fonarev walks through:

  • The technology behind menu clustering
  • How menu clustering can enhance your marketing efforts
  • The success brands piloting this technology have seen

Fill out the form and enjoy the webinar

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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