It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time-consuming and cumbersome.
Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.
In this webinar, Data Insights Strategist Jamie Fonarev walks through:
- The technology behind menu clustering
- How menu clustering can enhance your marketing efforts
- The success brands piloting this technology have seen
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