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Menu Clustering: Step Up Your Campaign Game

Menu Clustering 2

It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time-consuming and cumbersome.

Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.

In this webinar, Data Insights Strategist Jamie Fonarev walks through:

  • The technology behind menu clustering
  • How menu clustering can enhance your marketing efforts
  • The success brands piloting this technology have seen

Fill out the form and enjoy the webinar

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Is your loyalty program feeling dated?

Today’s restaurants and convenience stores are evolving faster than ever to meet changing consumer demands. Revamping your loyalty program demonstrates commitment to your customers and can increase visits, spend, and retention across the board.

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