Is your loyalty program ready for 2023? 

Machine Learning and Dynamic Segmentation

Customer Relationship Management Picture Id1091730554

Sending out the same offer to all your guests will rarely get you the outcome you intend.  Not only will it alienate guests who receive offers that don’t resonate with their needs, but it will also cannibalize profits. 

Segmenting on your own can get complicated quickly, but with the help of machine learning, it becomes manageable and able to provide you the insight you need to drive sales. In this free 30-minute webinar, you’ll learn what tools you need to create the right segmentation plan, and how using machine learning assists you adapt your plans as segments change and grow. 

You’ll receive tips on:

  • Why you need a segmentation plan and the dangers of cannibalization
  • How to use machine learning to craft and adapt your strategy
  • What’s next in dynamic segmentation

Watch now to learn more!

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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