Sending out the same offer to all your guests will rarely get you the outcome you intend. Not only will it alienate guests who receive offers that don’t resonate with their needs, but it will also cannibalize profits.
Segmenting on your own can get complicated quickly, but with the help of machine learning, it becomes manageable and able to provide you the insight you need to drive sales. In this free 30-minute webinar, you’ll learn what tools you need to create the right segmentation plan, and how using machine learning assists you adapt your plans as segments change and grow.
You’ll receive tips on:
- Why you need a segmentation plan and the dangers of cannibalization
- How to use machine learning to craft and adapt your strategy
- What’s next in dynamic segmentation
Watch now to learn more!