How to Get Your Customers from the Pump to the Store
The average convenience store gets about 300 visitors to its fuel pumps a day, but only 35% of those customers go into the store. Retailers make most of their margins on sales from inside the store, which is why capturing these fuel-only customers are of such importance. So how can c-stores drive customers from the pump to the store?
Some retailers may go the route of blasting all of their customers with the same offer for free beef jerky and hope that pulls customers in. Then there are retailers who decide they do not need to do anything, leaving room for competition to grab those customers instead. But what if there was another way to change a customer's behavior by gathering data and leveraging it?
Watch this webinar to learn how to gather real-time data about your customers and engage them in direct, relevant communications. Leveraging this data in order to segment, target, and send appropriate messages is the key to changing your customers' behavior and drive increased visits from the pump to the store.
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