Is your loyalty program ready for 2023? 

How Predictive Scoring Can Save Marketers Time and Energy

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Today, campaigns and guest communications need to be personal and relevant; but segmenting guests appropriately can eat up hours of marketers’ valuable time.

By using AI, marketers can segment guests based on specific behaviors – like their likelihood to open an email, whether they missed a visit according to their personal visit frequency, or if they’re more likely to visit on a Saturday or a Wednesday – with the click of a button. Not only does this produce more successful campaigns, it frees up the marketer’s time to dive deeper into data analysis and campaign results.

Download this webinar to learn about the ways Paytronix is making it easy to turn artificial intelligence to individual action, or AI to IASM, with predictive scoring.

Enjoy the webinar!

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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