How Dunkin' Keeps Us Runnin' Back for More
Dunkin’s goal is to keep America runnin’ and the DD perks program plays a key role in that mission. With special offers and rewards, a convenient app experience, ordering on the go and mobile payment why wouldn’t you sign up?
Focusing on the DD perks program from a consumer perspective and analyzing our findings, we determined what Dunkin’ is getting right and areas they could improve on.
In this webinar we will cover:
- The DD Perks customer experience
- An overview of the program and how it stacks up against several program design best practices
- How Dunkin ensures they reach the widest audience possible
- Key ways they change guest behavior
Be sure to listen to this industry review, we guarantee you will take away at least one new idea that you can implement at your own brand.