Is your loyalty program ready for 2023? 

How Dunkin' Keeps Us Runnin' Back for More

Delicious Glazed Donuts And Cup Of Coffee On Yellow Surface Picture Id1056919550

Dunkin’s goal is to keep America runnin’ and the DD perks program plays a key role in that mission. With special offers and rewards, a convenient app experience, ordering on the go and mobile payment why wouldn’t you sign up?

Focusing on the DD perks program from a consumer perspective and analyzing our findings, we determined what Dunkin’ is getting right and areas they could improve on.

In this webinar we will cover:

  • The DD Perks customer experience
  • An overview of the program and how it stacks up against several program design best practices
  • How Dunkin ensures they reach the widest audience possible
  • Key ways they change guest behavior

Be sure to listen to this industry review, we guarantee you will take away at least one new idea that you can implement at your own brand.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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