Millennials are so yesterday. Now is the time for marketers to target Gen Z! This group is more influential, more socially aware, more tech-savvy, and more likely to dine out. By 2020, Gen Z will account for 40% of all consumers. If you’ve discounted this generation and thought you knew everything you needed to know about marketing to a younger crowd, think again. Gen Z brings a whole new set of considerations.
In this webinar, we will discuss:
- Who constitutes Gen Z
- How Gen Z is changing the dining experience
- How to effectively engage with Gen Z using the latest technology
- How to identify, segment, and target Gen Z to capture a significant share of wallet
Are you fully prepared to take on Gen Z? If not, tune into this webinar.