Is your loyalty program ready for 2023? 

Emotional Connection: The Missing Trait in the Guest Journey

Smiling Deli Owner Receiving Credit Card From Customer In Store Picture Id879258694

Mergers and acquisitions are becoming daily news, and with increasing frequency, bankruptcies are as well. The question is … why? The common trait in bankruptcies is a lack of emotional connection to the company’s guests.

For this free webinar, we will be joined by industry veteran Fred LeFranc, who is the founding and managing partner of Results Thru Strategy. Fred’s aptitude in strategic planning, leadership training, and business development has helped increase sales and profits for such companies as Burger King, Domino’s, and Steak ’n Shake.

In this webinar, we will discuss:

  • Notable mergers, acquisitions, and bankruptcies
  • The external issues affecting a brand’s ability to establish and maintain a connection
  • The ideal state for guest engagement
  • Industry winners and losers
  • How the winners engage their guests 

Tune in and learn how you can create an emotional connection with your guests and provide a lucrative future for your brand. 

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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