The Covid-19 pandemic has accelerated growth in consumers’ preference for contactless payments. Industry leaders expect that trend to be sustained even after the pandemic, as consumers become accustomed to a more convenient method of payment.
The next retail segment to make the switch could well be fuel pumps. New contactless technology integrations with partners like P97 and Zipline can enable customers to pay at the pump before they even step out of the car while still using their loyalty account. Not only does this create a frictionless customer experience, but it also allows the retailer to collect valuable customer data that can be used to drive further spending.
Watch this webinar to learn more about:
- Big brands already using this technology
- Why contactless payment is more than a temporary fix
- The importance of collecting loyalty data at every point of sale
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