Is your loyalty program ready for 2023? 

Calculating the Value of Your Loyalty Program

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Most brands understand that loyalty is an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategies. But few can assign a dollar value to their loyalty program.

In this webinar, Paytronix data strategist Jamie Fonarev details a simple method for calculating the value of your loyalty program, so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program.

Watch this webinar to learn:

  • The impact your loyalty program has on the business
  • The difference in value between loyalty and non-loyalty guests
  • How to value the benefits of incremental visits and spend
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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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