Calculating the Value of Your Loyalty Program

Most brands understand that loyalty is an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategies. But few can assign a dollar value to their loyalty program.

In this webinar, Paytronix data strategist Jamie Fonarev details a simple method for calculating the value of your loyalty program, so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program.

Watch this webinar to learn:

• The impact your loyalty program has on the business
• The difference in value between loyalty and non-loyalty guests
• How to value the benefits of incremental visits and spend