Most brands understand that loyalty is an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategies. But few can assign a dollar value to their loyalty program.
In this webinar, Paytronix data strategist Jamie Fonarev details a simple method for calculating the value of your loyalty program, so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program.
Watch this webinar to learn:
- The impact your loyalty program has on the business
- The difference in value between loyalty and non-loyalty guests
- How to value the benefits of incremental visits and spend