The mid-year gift card report is here!

C-Stores and the Omnichannel Customer Experience

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Recently released surveys show that convenience store consumers are still seeking more digital experiences nearly a year into the pandemic – and c-stores are adjusting their strategies accordingly.

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have shifted to curbside pickup, while 14% are focused on drive-thrus, as falling fuel sales push the industry further into the omnichannel universe. Meanwhile, a recent AlixPartners survey found that 50% of high-frequency c-store customers said loyalty programs are “very” or “extremely” important to them, and 36% identified loyalty as the best way for c-stores to encourage customers to adopt online ordering behaviors.

Download this webinar, which delves deeper into the state of the industry in early 2021, as well as:

  • Convenience stores’ unique online ordering needs
  • The added benefits of curbside pickup and the emergence of drive-thrus
  • Loyalty’s role in creating an omnichannel customer experience

Enjoy the webinar!

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Today’s restaurants and convenience stores are evolving faster than ever to meet changing consumer demands. Revamping your loyalty program demonstrates commitment to your customers and can increase visits, spend, and retention across the board.

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